The real question is why do we have this issue and can we take action to correct it or improve the situation. Ignorance is not bliss inside or outside the courtroom.
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Being in denial about these issues do not make them go away.
. In the second stage social identification we adopt the identity of the group we have categorized ourselves as belonging to. We define appropriate behavior by reference to the norms of groups we belong to but you can only do this if you can tell who belongs to your group. The descriptions point out some of the recurring causes of cross-cultural communication difficulties2 As you enter into multicultural dialogue or collaboration keep these generalized differences.
Cultural Insensitivity can Affect Organizations in the Following Ways. An individual can belong to many different groups. It cant also help in making a profit by providing specific products to the needs of the people during their cultural festivals.
Doing nothing about it given you have knowledge of the issue is where organizations go wrong negligence. As new markets expand cultural insensitivity cant help with high-quality targeted marketing.
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